Marketing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Google

Google is now advising website owners that its future direction in providing search results will rely more heavily on web content rather than grey hatted SEO work. This will mean that sites which have little or no SEO techniques applied to them but have otherwise good content will rise up the results.

The changes as and when they are implemented will certainly help the small business owner who often does not even know what SEO is. The days of some so called SEO specialists may be numbered as content becomes king.

Former Google Webmaster Central creator Vanessa Fox made the following comments

"I don't think it's about just mom and pop vs. big brands,---- Lots of big brands don't know the first thing about SEO. I think (total guess on my part) the sites that will be negatively impacted are those that focus on algorithms and build content/sites based on the things what they think the algorithms are looking for. The kind of sites where someone didn't say 'I want this page to rank for query X. How can this page best answer what the searcher is asking about X' but instead said 'I want this page to rank for query X. How many times should I repeat X in my title, heading, content on the page, internal links…"

Sounds like good news to me, all this page density mumbo jumbo and worrying how to Panda updates effect results will perhaps come to an end.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
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Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

One of the main reasons for advertising is to brand your business, now when I think of corned beef the brand Fray Bentos come to mind, a company established in 1899 which is best known for its range of canned meat pies, including steak and kidney and minced beef and onion.

At the end of last year it was taken over by Baxters and Baxters chairman Audrey Baxter said:

"Like Baxters, Fray Bentos is a heritage brand and is known the length and breadth of the country, holding a special place in the hearts of British consumers both young and old.

We have many exciting ideas to revitalise the brand as we aim to secure a strong foothold in the canned meat market."

It will be interesting to see how they advertise in the future. One thing I am sure of is that they will not become involved in discount advertising which has been the death knell of many brands.

A brand that starts discounting initially attracts new customers, but in doing so cuts its profits and when it stops discounting consumers move gravitate back to their original source. The company is then in a more difficult position having less revenue to spend on advertising to maintain the image of the brand.

If you have a business think carefully how you advertise particularly with special or free offers carry out market research and try to model the results.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

Advertising play a very important part in marketing your business, but one needs to keep updated with the latest trends and techniques, for instance there was a time that when you included a coupon in an advert it was placed at the top of the copy in the centre, yes a great headline however now your coupon is best placed at the bottom right hand corner where it can be easily clipped off and used, leaving the rest of the copy intact.

Adverts placed in corner shops or supermarkets can take this a step further with having tear off strips a the bottom of every advert, so many people can take advantage of the offer.

When advertising online it is important to provide facts and information about your products or services. One advantage of online advertising is you can use racking codes to see how many time the advert is opened and correlate that with actual sales. You can also use pay per click advertising.

You may prepare email advertising campaigns running over weeks and months providing your subscribers with information about your products and services but take great care with the content, no one like to receive the same old sad advert containing information sent to them in the previous mail. they need something new and informative.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Email

Now I have never been an advocate of using free email system, such as AOL, Hotmail, yahoo and Google, because it does not look very professional if you have an Internet site not to use an email address connected to your companies website.

Google however is now beginning to make inroads as Gmail's growth has been rapid over the last couple years and is unlikely to slow, especially given the recent user interface changes that make Gmail even more convenient and easy-to-use. Gmail is even changing the B2B perspective on email addresses, as more and more professionals are relying on the service through Google Apps to meet their business needs.

Email is beginning to come more socialised with the spread of 3G and 4G phone technology and consumers will often share links with others via email with friends. Yes there is still spam to contend with but savvy users may now have several email address using one for friend and family one for business and one for dealing with sites which may start spamming.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Advertsing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Phone Contact

The phone is a very important marketing tool which is often abused by the use of automated diallers and the like. Far too many people use it to sell their products and services by using canned messages or advertising scripts. The most successful marketers are those that listen to their prospects or potential customers.

Now I used to actually hate telephoning people but it is essential to keep in contact with prospects and customers as you never know if email campaigns reach them or they turn them off. Many people use voicemail to monitor incoming calls, so you always need to be prepared to leave a message.

My own business involves assisting people to build successfully businesses with a selection of advertising tools, so yesterday I phoned a woman to find out what she was adverting but caught her just as she was going out so I called back today. I was somewhat taken a back when her opening words were "I am not interested" I was offering help and advise and she put the phone down.

Perhaps it was a bad hair day or some telephone marketer had been bugging her, but she was advertising something, I might have been a buyer, she may have lost a potential sale. For my part this is part of daily life some people you can help and some just do not listen. My golden rule is to listen first but in this case it did not work so instead I emailed her, but I doubt she will ever open the email.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Email advertising

Email adverting is one of the most fickle areas of marketing but the key is to always get permission – Without having permission (meaning every subscriber asked for you to email them), spam complaints will increase and people will ignore your emails — even worse, they may opt out altogether. Aside from upsetting your new subscribers, you will probably also get the boot from your email service provider or ISP for violating their policies.

Utilize email marketing campaigns instead of "newsletters" . With an email campaign, you can attract specific prospects and send them emails related to a particular topic.

Do not sell, provide information which is useful to your subscriber and let him decide when the time is right to purchase, you may have to mail him for a year or more.

More and more people are using mobile devices so you may need to redesign the email and landing pages so it's easy for mobile users – Realize that the popular iPhone has a viewable space of 320 x 356 pixels. That's not much compared to the real estate of your computer (probably above 1024 x 768). This means you should condense the width so they can read the email without resizing the message.

If you use images make your email readable without images enabled – For privacy reasons, most email clients disable images unless the user allows it. Because of this, any images you include in the email should have descriptive text set for the Alternative attribute.

Remember to provide subscribers with a method of unsubscribing and a note of when they subscribed is useful as often people forget what they signed up for and can accuse you of spam.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Free Assistance

I was speaking with someone today who over the past few years has purchased many programs and joined site with the idea of creating an income and like many others has become disillusioned. His Latest venture started in December and like many before him he has been suckered into purchasing something but does not know how it works.

He has purchased a website which advertises phones and accessories and has been looking at free ways to market the site, which is how I found him. He told me the usual tale of false promises and no support. I suggested that free advertising was not really the answer. The first thing he needed to do was to cleanup his website which is based on a wordpress blog and remove many of the 19 add ins which not only confuse him but are liabilities rather than assets.

During our conversation it became apparent that he was at a complete loss at what to do, so I spend about an hour showing him how to do some simple cleaning up and how to post new data to his blog and suggested that in addition to the automated posts coming into his blog, he needed to start writing in more depth about telecommunications to provide more unique substance to his website. I also suggested that he needed to learn about marketing and that for around $55 a month he could obtain a comprehensive marketing system and unlimited training and support, He needs to set that as a short term goal.

I suggested that that as he writes his blog posts he could convert into stand alone web pages which will help advertise his website in other areas. I will follow his website over the the next week and see how he is getting on.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me